DISQUS

Bill Ladewig · 1 year ago

Green is Good and visa versa. I'm doing may part by offering Green mortgages and they are good. Try an EEM on your next sale.

Stephanie · 1 year ago

Hi Andrew, the term green is going away for this reason. It's confusing and has been watered down and used in ways that it shouldn't belong. Marketing gurus are saying now to companies that offer green products to get away from that term as quick as possible and show another benefit. Sustainable, High Performing...both are good alternatives.

The general public is getting tired of hearing green, but not tired of the benefits. 'Good' is an alternative but IMO, it doesn't tell you anything. Why is it good? That is the marketing approach that companies are taking. However I do agree, with using another term.

Rich · 1 year ago

When I hear "good", i keep thinking of good, better, best.

Frances · 1 year ago

I think you've started a great discussion, Andrew.

The folks around here are just beginning to have a common understanding of the term "green" so I am reluctant to let it go just yet. What I am doing is combining the terms "green" and "environmentally responsible" when discussing these topics with my customers and clients. That way, they become one and the same in their minds.

youragentsteph · 11 months ago

Hi Andrew, stopping back by to follow the conversation.

Andrew Stone · 11 months ago

Thanks Steph. Let's see if anyone chimes in.